In the digital age, the emergence of deepfake technology has opened up new frontiers of creativity and innovation, but it has also posed significant threats. Deepfakes, or AI-generated media manipulations, allow for the creation of fake audio, video, or images that can be eerily realistic. While some applications of deepfake technology are harmless, such as entertainment and satire, there is a darker side. Criminals are increasingly using deepfakes to manipulate, deceive, and defraud unsuspecting individuals and organizations. This guide covers emerging deepfake threats, explains how these scams work, and provides practical advice on deepfake fraud prevention and detection. Understanding Emerging Deepfake Threats Deepfakes are the product of artificial intelligence (AI) and machine learning (ML), where algorithms are trained on large datasets of images, audio, or video to create synthetic media. When used maliciously, deepfakes can be employed to impersonate others, manipulate pub...